Houdini clothing full#

Maximum performance, unparallelled comfort and minimal environmental impact. Clothes for training, hiking, skiing and biking. PRODUCTSįunctional and sustainable outdoor clothing for men, women, kids and junior. Ultimately Houdini wants to enable and inspire people to reconnect to nature. The result is beautiful aesthetics, a longer product lifetime and easy repairs.Įver since the start in 1993 Houdini has challenged the norms of the outdoor industry, as a company led by women, as innovators of sustainable design and as pioneers of circular business models. Our designs are minimalistic, stripped from unnecessary details and simple by construction. Versatile product performance enables a smaller and smarter wardrobe for the end user and one that creates possibilities rather than limitations, resulting in happier end users and greater resource efficiency on a systemic level. Our product philosophy is centered around long lived products, versatile performance and minimalist constructions. In a world of mass consumption where quantity and frequency are often prioritized over quality and good design, our design philosophy becomes something radically different. If it was the spirit of Houdini that helped them off the mountain that time remains unknown but the saying became an instant classic and a given name for Lotta’s new clothing brand. Somebody called out “Save me Houdini” to summon the powers of the famous escape artist. During a climb on Pyramide du Tacul in Chamonix, Lotta and her crew found themselves in an exposed and dangerous situation. She shared her time between Åre, Chamonix, La Grave, Kebnekaise and other places around the world in pursuit for the best skiing spots and climbing routes. This story begins in the late 80s and early 90s when a young Lotta Giornofelice was working as a climbing and off piste skiing instructor and guide. Join the extraordinary journey to reimagine everything. They realized a long time ago that textiles is a dirty business and have spent the last 25 years creating sustainable alternatives.

Houdini Sportswear has taken the Houdini Menu Project to Friedrichshafen this year with an outdoor booth where the visitors are welcome chill out with a cool drink or do di erent kind of activities like planting seeds in the Houdini Soil.Ĭome and hang out with us during the OutDoor show at the HangOut Area – Open Air Grounds West, Stand FG–A9/1.This is Houdini, an odd band of friends from Sweden on a quest to redesign the future of circular sportswear. In the end, that resonates well with how I want to cook in my job”. When I created the menu for the dinner I wanted to capture the fact that it is created from old clothes, but also give that honest feeling to every dish. Sebastian Thureson comments: “Houdini has a certain honesty to them and the way they make their clothes. Vegetables and herbs have then grown from the soil with which the chef Sebastian Thureson created the world’s rst vegetarian ne-dining experience ever made of worn-out garments. The compost used belongs to Gunnar Eriksson, an expert in the area with more than 20 years of experience. The clothes were put in the compost in November 2016 and turned into nutritious soil in six months. The fabric is created from 100% renewable, organic, natural material and therefore they are biological degradable. That has now resulted into three compostable product lines:Īirborn, Activist and Wooler. Almost every Houdini garment is fully recyclable, yet the design and construction work is constantly under development. This means that it is now possible to use, as an example, a Houdini Airborn base layer shirt until it is completely worn out, and then compost the garments to create new life. Food for both thought and taste buds, you could say,” comments Eva Karlsson, CEO Houdini. By growing vegetables from worn out base layers, we want to showcase how beautiful it can be when we manage to close the loop. “Our vision has been the same from the start, to create clothes and services that maximize people’s outdoor experiences without having a negative environmental impact on our planet.

Houdini clothing full#

Taking the next step in this philosophy, Houdini has now composted worn out clothes, cultivated vegetables and from that created a unique ne-dining menu composed by the Swedish star chef Sebastian Thureson and invited their users as guests.Ī video of the full project can be viewed here: All garments from every collectionĪre created to maximize user experience, comfort and functionality together with sustainability and recycling. With its constant innovative focus on circular production, Houdini Sportswear continues to break new grounds within the clothing industry.